BUSINESS● LOWSep 18 · Sep 18, 2026, 4:27 PM
A Sydney Sweeney ad goes viral: Are we all just being played?
France 24 [en] · global
Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’ merely a tool to get clicks?
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