After Ref Cam lights up World Cup, what’s next for Lenovo’s AI tech in football?

Having created one of the runaway television hits of this summer’s Fifa World Cup, Lenovo is plotting to up the AI ante for the women’s version next year in Brazil. In addition to building digital twins for all 1,248 players to enhance semi-automated offside technology for the 2026 finals, labelled “the first AI World Cup”, and rolling out an analytical tool aimed at “democratising football”, the tech giants were responsible for Ref Cam, which made its major tournament debut in North...