At 50: Brand refresh raises questions about heritage, consumer loyalty

By Chioma Obinna As competition in Nigeria’s non-alcoholic beverage market continues to evolve, Maltina, one of the country’s longstanding malt drink brands, has unveiled a refreshed visual identity to mark its 50th anniversary, retaining its familiar taste while introducing redesigned packaging across its product range.The new identity, unveiled by Nigerian Breweries Plc last week, features […] The post At 50: Brand refresh raises questions about heritage, consumer loyalty appeared first on Vanguard News.