How Ridima Is Changing the Way Nigerians Buy, Sell and Think About Gift Cards

Ask ten Nigerians what a gift card is, and most will describe the same thing: something you receive from someone, redeem at a store, and forget about. That description made sense ten years ago. It does not describe how gift cards in Nigeria work today. The post How Ridima Is Changing the Way Nigerians Buy, Sell and Think About Gift Cards appeared first on Vanguard News.