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WORLD● LOWSep 16 · Sep 16, 2026, 1:22 PM

Taylor Swift and her master marketing strategy: how she turned her fans into detectives... who campaign for her

Clarín · global

A brief appearance at the Emmy Awards ceremony once again sparked theories about her next moves. The hidden messages she leaves in songs, videos, and even costumes have become a trademark capable of keeping millions of followers looking for clues. What's behind this

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Taylor Swift and her master marketing strategy: how she turned her fans into detectives... who campaign for her · GlobeAlert