WORLD● LOWJun 30 · Jun 30, 2026, 9:07 PM
The Philippines’ ube paradox
inquirer · philippines
If Japan has matcha, the Philippines has ube, and the local and global markets can’t seem to get enough of the rich tuber crop prized for its naturally sweet taste and vibrant purple color that has appeared in a wide range of products from baked goods to beverages. The skyrocketing demand for purple yam—fueled by [...]... Keep on reading: The Philippines’ ube paradox
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