Tourism Malaysia lays out plan to entice Chinese travellers

Malaysia’s push to attract Chinese tourists is increasingly being shaped by the same forces influencing their itineraries: short-form videos, lifestyle apps, online personalities and newly opened routes from cities beyond China’s largest travel hubs. Tourism Malaysia confirmed the focus in a statement, saying its Visit Malaysia 2026 campaign in China encompassed “digital marketing, key opinion leader (KOL) collaborations, short-video content and themed initiatives”. The agency’s response...